Category Archive: Social Media Marketing

Sep 15

3 Steps to Turn Around Negative Social Media Comments

By Deborah Richmond Advertisers and marketers used to be able to control the marketing messages that were broadast to consumers via television, radio and print media.  Today, because of the internet and social media, people are talking to each other all the time about products and companies they like and don’t like. Consumers are now …

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Sep 08

Tips for Social Media Community Building

Building your community is one of your number one goals if you are using social media to market your business.  You want to continually add to your friend list on Facebook, connections on LinkedIn, followers on Twitter, and subscribers on YouTube. Herea re some ways to continually add people to your community. Invite friends and …

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Sep 02

Setting Social Media Goals

When planning out your social media marketing plan, there are three important reasons why you should create goals for your social marketing time. 1. Goals help you achieve. Looking at your goals from time to time will assure you that you are staying on track with your marketing purpose. If you are specifically working toward branding your …

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Aug 25

Monitoring Your Website Traffic with Google Analytics

By Deborah Richmond If you’re thinking of using Google Analytics to track the effectiveness of your website, I high encourage you to do so right away. It’s the way I find out the basic information about my website that allows me to continue to bring in good traffic. To use Google Analytics, you will need …

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Aug 21

Learn How to Use Social Media by Watching Your Competition

By Deborah Richmond On the internet, it is perfectly acceptable to lurk about and seeing what your competition is doing before you jump into using social media. To lurk means to join a network, look around, read and watch other people without contributing anything yourself.  Not only is this behavior acceptable, it’s a good idea …

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