Category Archive: Social Media Marketing

Mar 25

Don’t Waste Your Time on Social Media

Many business professionals  are not eager to get started in social media marketing because they think it will take hours out of their day. If it does, you’re not doing it right. You should only set aside small amounts of time throughout the week to keep a social marketing machine running. I spend only 15 …

Continue reading »

Mar 20

3 Mistakes on Twitter You Don’t Want to Make

Twitter is a social media network with a personality all its own.  There are lots of people there using their 140 characters for a lot of different purposes. Some connect with their friends, comedians use it to try out new jokes, others use it to spread their political views.  I use it to market my …

Continue reading »

Jan 02

Develop New Business with the Right LinkedIn Groups

One of the most powerful areas of LinkedIn are the LinkedIn Groups. This is also one of the best kept secrets. It is not obvious when using LinkedIn just how powerful the groups can be. I use LinkedIn Groups to reach thousands of people every week.
The first step to getting the full value of LinkedIn Groups is to join the right groups. Here are 7 steps to follow to make sure you are in front of the right audience to market your business and network as a professional:

Dec 15

5 Tips for Measuring Social Media Success

You have a website that tells everyone about your company, products and services. You have a blog that is updated from time to time and you spend a lot of time on social media network sites to interact and communicate with people as potential clients for your business. You do these tasks each day and more just to gain that success that other people are talking about. But how do you really know that your efforts online are paying off? Are you really sure it is worth the effort and time?

Dec 10

LinkedIn Endorsements: What Are They Good For?

When talking to clients and groups about using LinkedIn for business, I get a lot of questions about endorsements. Here are some common questions:

What are LinkedIn Endorsement good for?
What should I do with them?
What do I do if people endorse me who have never worked with me?
Should I be endorsing them back?

Older posts «