“Community and relationships are not about transactions, they are about interactions. Interactions take time and there’s only so much time in the day, “ says Mitch Joel in a recent post on his blog, Six Pixels of Separation.
Building your community is good for your marketing efforts and good for furthering your brand. Your friends now think of you when they need to purchase the type of product or services that you sell. This is why you need to take the time to build relationships on Facebook, LinkedIn and Twitter. Because your friends and prospects see you several times a week on the social networks, they will think of you first.
So how do you find the time for these interactions? Make a plan for what you are trying to accomplish on the networks.
- Make a plan to connect with at least three people while on your network.
- Comment on their status or recent photos they’ve uploaded. These connections don’t take that much time.
- Once you’ve connected with a handful of people, go about the rest of your day.
- Visit your networks consistently and repeat steps 1, 2 and 3 to keep the relationship strong. You don’t have to spend a lot of time in one day, but you do need to be there for a few minutes most days. I like to go to my Facebook, LinkedIn and Twitter accounts immediately after checking my email.
I use this strategy every week. The result is I keep in touch with people who are then easy to reach and will respond when I do have an offer to make, or a favor I need. It’s easy and it works. Set aside 7 minutes twice a week for this exercise and you will find keeping in touch with your network much easier.
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